Sipping an Old Fashioned at sunset, enjoying Bourbon-infused cuisine while soaking up the renowned Southern hospitality on a warm evening — welcome to Louisville, Kentucky. Basking in Ohio River views, it’s time to continue the adventure along the iconic Whiskey Row. Its title is pretty self-explanatory, with several distilleries located along a stretch of Main Street offering a variety of whiskey experiences, hidden bars and great food.
Kentucky is responsible for 95% of the world’s Bourbon production. And in Louisville you’ll find the spirit isn’t just a drink; it’s a way of life. Definitely not confined solely to the drinks menu, creative chefs are continuously seeking new ways to fuse the flavour into their dishes. From Bourbon ice-cream to Bourbon curries, Bourbon pizza and Bourbon oysters, it’s a sensory delight.
From tasting, to racing, Louisville is also home to the world-famous Kentucky Derby held at Churchill Downs. In addition, sports fans can immerse themselves into the fascinating life of Louisville’s most famous son at the Muhammad Ali Centre. And from one legend to another, visitors to the city can visit the factory where the Louisville Slugger baseball bats used by Babe Ruth and other star players were made.
Whether you choose to stay in the Old Louisville, Downtown at the Waterfront or in the new town Nulu, you’ll find something to suit all tastes. Unique attractions combined with incredible cuisine, excellent Bourbon and the distinctive Southern hospitality make Louisville a destination that’s a whole barrel of fun.
For your chance to win an amazing holiday for two people to experience a real taste of Louisville and its bourbon culture, simply answer the simple question and enter your details below.
The lucky winner and their plus one will win return economy flights from London to Kentucky plus 4 nights' boutique hotel accommodation and selected bourbon distillery tours.
If you can’t make it to Louisville just yet, Bourbon enthusiasts can get a taste of Louisville during London Cocktail Week, which runs from 9 – 19th October 2025.
Louisville Tourism is teaming up with award-winning premium bourbon brands Angel’s Envy, Woodford Reserve, Elijah Craig and Rabbit Hole to serve delicious concoctions, including the original Louisville cocktail, the Old Fashioned. In addition to the Old Fashioned, guests can sample a take on a Ruby Manhattan at Amazing Grace in London Bridge. The iconic bar housed in a former church will be Louisville’s bourbon home for the night on 9th October with Louisville cocktails and live music playing soulful sounds of the American south.
Guests are invited to join in the fun from 6pm to late on Thursday 9th October, the perfect stop off for after-work drinks or to carry on later into the night. For more information and to purchase an exclusive London Cocktail Week wristband, click below.
Wednesday 15th October
7:00 – 9:00PM
Sixty Sixty Sounds
28 Denmark Street
London
WC2H 8NJ
Enjoy an evening of bourbon cocktails, courtesy of Elijah Craig Bourbon and Louisville Tourism, alongside an exciting live music band performance in a truly one off quintessential setting.
Founded and run by like-minded individuals, Sixty Sixty Sounds is a guitar store located on the iconic Denmark Street in Central London. Formed by a group of likeminded musicians dedicated to building a home for the community and culture that they love, all having met either through guitars or through Denmark street.
Strictly limited availability. For more information on this event click below.
